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About Drum Workshop and Pacific Drums and Percussion
At Drum Workshop, "The Drummer's Choice" is more than a slogan, it's a fact. After more than thirty years of innovation and tireless dedication to improving the way drum products are made, DW drums, pedals and hardware are the standard by which all others are measured. To get here, it takes more than a working knowledge of the instrument or a few good ideas; it takes a true passion for designing and manufacturing the very best. "It's remarkable that in our 31st year, the excitement level of coming to work is every bit as much now as when we started," DW Founder and President Don Lombardi says.
It all began in 1972 when Don, at age 26, opened a small teaching studio in Santa Monica, Calif. He called the studio Drum Workshop, offering both private lessons and monthly workshops. "My fascination with drums started at 12 with a neighborhood teacher at a local music store," Don recalls. "Over the years, I had such great experiences with renowned teachers that as my love for playing drums grew, so did my love for learning and teaching about drums."
Seeing an ad for Drum Workshop in the Yellow Pages, John Good, now DW's Vice President, signed up for lessons at age 17 to improve his drumming and reverse what he refers to as "bad drumming habits." "After three months of lessons, Don approached me and said, 'You know, I've had lots of successful students. I don't think you're going to be one of them'," John says laughing. "So I said, 'Great…now what are we going to do?'" Realizing that overhead was eating up his profits, Don brought in investors and additional teachers and began selling sticks, books and drums to help subsidize the expenses. Hiring John as a part-time sales manager, the two spent hours discussing different ways to improve the art of drumming through improving drum products. "That's how the spark and enthusiasm got started," John recalls. "We would talk for hours about our ideas for creating better products. Before we knew it, we were working together."
Out of these brainstorms came the first DW product: Don's new design for a height-adjustable trap-case seat. Selling about a dozen seats a month, John quit his day job and went to work full-time for Don. "After teaching all day, we would move the drum sets to the side and bring out the tables to make the seats," Don remembers. "Then I'd usually leave for my playing job, and John would stay into the night to build the seats and fill the orders."
When DW received a purchase order for 100 seats from Camco Drum Co., Don and John realized that they had an innovative product that would sell. Thirty years later, DW is now offering a new version of the trap-case adjustable seat, made out of a lighter weight material, called the 6100 Adjustable Trap-Case Seat. "I always dreamed about creating a lighter weight seat, but we didn't have the money to do it back then," Don says. "I'm as confident about this new seat as I was when we made our first design." Borrowing most of the money from his parents and some from outside investors, Don purchased Camco's tooling and reintroduced the Camco 5000 nylon strap bass drum pedal under the DW name. The pedal was refined to improve consistency, quietness, smoothness and adjustability of its mechanical operation. As the pedal was rapidly becoming "the drummer's choice," Don continued to search for ways to further improve it. The addition of the Chain & Sprocket drive system in 1980 not only vastly improved the DW pedal, but also helped set it apart from others on the market. Three years later, DW introduced a double bass drum pedal that incorporated a unique linkage with universal joints. DW's 5002 Double Pedal not only filled a need and solidified DW's position in the market as innovators, it ushered in a whole new era in drumming since, for the first time, single bass drum players could now use both feet to create new rhythms and increase speed.
Throughout the '80s, DW created other innovative DW hardware, such as the rotating two-leg 5500T and the remote (cable) 5502LB hi-hat stands, to meet the needs of DW Pedal endorsers like Travis Barker, Abe Laboriel Jr., Vinnie Colaiuta, Gary Novak and Carter Beauford. As Don was developing DW Pedals and Hardware, John was on the road building his expertise as a drum technician. "Even though I wasn't a professional player, I always had an ear for drums and a knack for fixing them," he says. "I wound up on the road with bands like Earth, Wind and Fire and Frank Zappa. As I was out there tuning drums, I would find out what did and didn't work. I then came back and used that knowledge I was gaining to improve our products."
As a drum technician, John also discovered that each drum has a unique range where it sounds its best, eventually leading him to create DW's unique Timbre Matching system. "I found out that everything about a drum's shell construction, shell size, bearing edges, heads, hardware and finishing individually and collectively affects the quality of a drum's sound," John says. "Don and I began making a few sets a month, always concentrating on perfecting each one of these acoustically critical elements. "As I learned about each drum's timbre, or tonal range where the drum sounds its best, I became extremely interested in trying to control the timbre of the shell and, in doing so, improving the balance of the entire kit," John continues. "We later called this process 'Timbre Matching' and I'm proud to say that DW's 'Timbre Matching' caused a wholesale change in the way drummers think about their drums. I'm also extremely proud that every set we make today is made with the same care and attention to detail as when we were only making a few sets each month."
By the '80s, with endorsements by the world's top drummers, an expanding dealer network and a strong marketing campaign, DW's full line of top-quality bass drum pedals and hi-hat stands had created a unique market position for the small American company. Meanwhile, DW Drums were starting to attract attention throughout the drumming world as well. To accommodate the increased demand for its hardware products, DW doubled its manufacturing space, moving to Newbury Park, Calif. "I remember being on the road with Jonathan Moffett and Madonna in 1987 and calling the shop to check in," John recalls. "Don said, 'You need to come home. If we're going to make this thing happen, it needs to be right now.' When you hear that in someone's voice, you basically pack up and follow your heart."
"One of the things that helped convince me that we might have a chance with the drums was when Tommy Lee (Motley Crue) came into the shop to have his pedals tuned up," Don adds. "While he was waiting, he sat down at the set of drums John had in his office. He started playing and wouldn't stop; he was amazed at how the drums sounded. A light then went on in my head that Tommy Lee represented a generation of drummers who hadn't experienced handcrafted drums. "A short time later, Tommy bought a kit from us. That was March 7, 1989. I remember the date because it was such a big event that I made a photocopy of the check, which I still have to this day. He was endorsing another company at the time, but within a year, he became an official DW Drum endorser." With Tommy joining Jim Keltner, Chad Wackerman, Larrie Londin and other high-profile players, DW produced their first serious drum catalog and went to the January 1990 National Association of Music Merchants (NAMM) show, hoping to interest a handful of their top pedal dealers to each take one drum kit. "At the end of the first day of the show, my son and sales manager, Chris, pulled John and me aside and told us that we had a real problem," Don says. "Chris had taken orders for 60 sets and it was only the first day of the show. We spent the rest of the year trying to catch up on orders before the next NAMM show. Fortunately, most of our customers have hung in there with us."
Since its first debut at NAMM, DW has pioneered the Delta Tri-Bearing pedal system featuring the patented Delta ball-bearing hinge, the Edge brass/maple snare drum, the concept of smaller F.A.S.T. tom-tom sizes, the Woofer Bass Drum Tone Enhancer and the True-Pitch Tuning System. In addition, DW has perfected a wide variety of Lacquer, Satin Oil and FinishPly drum finish choices. Today, drummers such as Sheila E., Terry Bozzio, Neil Peart, Marco Minnemann, Gary Novak, and Zoro, along with drummers of popular acts such as Madonna, Bruce Springsteen and the E Street Band, Dixie Chicks, Incubus, Mana, Queens of the Stone Age, Missy Elliott, Avril Lavigne and so many more have chosen to play DW Drums, Pedals and Hardware exclusively.
To accommodate an increasing need for space, DW moved to its current facility in Oxnard, Calif., in 2000. That same year, DW created a new line of drums called Pacific Drums and Percussion to meet the demand for entry to mid-level players. The new line still uses some custom techniques, but primarily uses computerized machinery to cut costs and reduce steps to create high-quality drums in large quantities. DW moved most production of Pacific drums to a DW-run factory in Ensenada, Mexico, in 2002. Pacific Drums have now made DW's innovation and quality available to a larger market, while still maintaining the reputation of DW drums as high-end unique instruments.
"While Pacific kits are high-quality, they're not high-priced because they're not custom," Don says. "With Pacific, you're not so much selling high-end features, as much as you're selling the opportunity for a person to get into playing drums no matter what their ability level."
Along with expanded product lines, DW's 30th anniversary year included the addition of a new position, promoting Chris Lombardi, to Chief Executive Officer after 16 years of work with the company. "Like every small business, over the past 30 years, we all had to wear different hats," Don comments. "With Chris taking care of the company's day-to-day functions, John and I can continue to focus on creating new products that improve drumming."
DW's 30th anniversary also marked the release of the most technologically advanced pedal on the market. A limited number of precisely machined Titanium 9000 single and double pedals were released as testament to the custom features and patented technology that has continued to make DW pedals an industry standard. The numbered collector's pedals featured a titanium footboard, lightweight aluminium cam, patented Delta hinge and a certificate of authenticity. Later that year, the road- worthy production version of the 9000 series pedal was released and featured patented Floating Rotor Technology. This feature optimizes speed, power and precision with friction-reducing ball bearings in the rotor, mounted on a free-floating drive shaft, and incorporates several of the unique features that makes the 5000 Series line up of pedals standard issue for the world's top players.
Over the years, one thing has remained constant, a ceaseless enthusiasm and the desire to keep making things better so that drummers can continue to raise the bar. "We are always thinking about how to make things a little bit better," John remarks. "We try to respond to that thread that runs through every drummer's soul."
DW has three terrific lines of hardware: the 6000 series, the 5000 series, and the 9000 series.
The 6000 series features great specs like a Low Profile flush base design, and Integrated Memory Locks for quick, precise setups every time.v
The 5000 series lineup: The cymbal stands feature a Fine Tooth Tilter with captive wing nut, Integrated Memory Locks for a quick and precise setup every time, Full-size heavy duty 1 1/8" double-braced tripod based and 1" lighter weight double-braced tripod based. There are also six different available hi-hats stands, various percussion hardware, drum thrones, and snare stands available in this series.
The 9000 series is the most versatile and heavy duty of all the DW hardware, offering multi stand setup options, remote hi-hat setups, five different drum thrones, rack systems, a bass drum lift, three snare stands, and more. For a limited time, select DW 9000 hardware is available in 24K gold plated stands.
7000 Series: The 7000 series of pedals is available in single (7000PT) and double pedal (7002PT) models. Both have sturdy steel base plates. The Slotted Stroke Adjustment allows infinite beater angle adjustments. The ball-bearing rocker reduces friction. The double pedals feature a single post casting for easy movement between the left side of the double-pedal and the hi-hat. The Dual Adjustable Toe Clamp can be fine-tuned for any bass drum counterhoop width.
Featuring a host of refinements and upgrades, the legendary line of 5000 Series bass drum pedals features a choice of Accelerator (offset), Turbo (center) double chain and sprocket or classic nylon strap drive systems. Along with aluminum hex shafts, pedal plates and linkages, dual side adjusting hoop clamp, 101 two-way beater and built in spurs, these pedals can be customized to fit the needs of any player.
The Accelerator (AD3, AX) drive system offers an eccentric motion that creates an indirect relationship between the sprocket and the footboard, increasing the velocity of the pedal by shortening the length of the stroke. It is recommended for situations that require increased speed and sensitivity.
The Turbo (TD3, CX) concentric drive system maintains a direct relationship between the sprocket and the footboard to provide a solid, powerful, consistent feel and response. The flexibility and relaxed feel of DW's Nylon Strap (ND3, NX) drive system offers a classic balance and fast, fluid, floating response that continues to make it the favorite of many traditional and contemporary drummers.
5000 Series Double Pedals come in a molded, hard shell case. 5000 Series Single Pedals include a soft carrying bag.
The Original 5000 Series folds compactly, is lightweight and includes many of the upgraded features of DW's 5000 Series Pedals. Available in Accelerator (AX), Turbo (CX) and Nylon Strap (NX) Drive Systems.
The DW 9000 (single pedal) and the 9002 (double pedal) feature the free-floating rotor-drive system, rotating swivel spring and infinitely adjustable cam. The Free-Floating Rotor drive system allows the shaft to turn independently of the rotor, directing energy from the pedal board straight to the beater. The design also uses friction-reducing ball bearings to optimize the already incredibly smooth, gravity-defying action. The 9002 Double Pedal includes a Molded Carrying Case. 9000 Single Pedals come with an easy-travel, soft nylon bag. The Single Post Casting design on DW's double pedals provides ease of movement between the pedal and hi-hat, also allowing the pedals to be played independently or simultaneously.
PDP - PACIFIC DRUMS AND PERCUSSION
Pacific Drums and Percussion (PDP) is a world-recognized manufacturer of entry to professional grade drums, pedals and hardware. Begun in 2000, Pacific was created to provide every drummer with a full line of quality, custom inspired percussion products. Pacific's all-maple line of drums are made in its own state-of-the-art facility in Baja, California and feature hand-selected all-maple shells, and many of the innovative features that have helped make custom DW Collector's Series drums an industry standard.
The 805 series is an all-birch shell that is available in four custom-inspired laquer finishes and three drum hardware colors. The 805 series configurations are designed for today's players! Also comes with STM (suspension tom mounts), True Pitch tuning system, REMO drum heads.
All-poplar shells, this seven-piece kit is decked out in a choice of six finishes. Features include F.A.S.T. tom sizes, STM pro tom mounts, True Pitch Tuning System, Sparkle laquer finish choices, matching bass drum hoops Bass drum pillow, REMO drum heads, 8.155 hardware pack.
With new Platinum Series Drums, Pacific Drums by DW has raised the bar several notches to offer drummers everything they'd expect from a high-end kit without the lofty price tag. Although Platinum Series Drums are production kits from Drum Workshop, with such a wide variety of sizes and finishes to choose from, it's easy to customize your very own set-up. Add to that the 8-ply North American Maple shells, new dual-oval tube lugs, STM System (Suspension Tom Mounts), True- Pitch tuning system, Pro-Cut bearing edges, DW heads by Remo USA, new drop throw-off and Platinum Series badge, and much more. We're sure you'll agree, it doesn't get much more serious than this.
This entry-level PDP set is perfect for beginning and recreational players. Choice of two finishes - Jet Black and Wine Red.
FS Series:v The understated beauty of a matte lacquer finish meets all-birch shells in the F.A.S.T.-sized 5-piece kit. Available in Blue Fade, Cherry Fade, Natural to Charcoal Burst and Tobacco Burst, FS Series drums offer superior looks and recording-quality sound in an extremely affordable package. Want more? An 8.155 hardware pack with two cymbal stands, hi-hat stand, snare stand and pedal is also included. Then, add a 7x8" and 14x16" matching add-on to customize the FS for just about any style of music. Set comes with all-birch shells, F.A.S.T. tom sizes, STM Pro tom mounts, Matte finish choices, Matching bass drum hoops, bass drum pillow, Remo drum heads 8.155 hardware pack.
All-birch shells and host of other pro features make FX a serious choice for those that demand the best, but are on a budget. Offered in two lacquer painted finishes, Sapphire Black and Royal Fade, FX is a versatile 5-piece kit configuration that utilizes larger tom sizes for more depth and body. Included is an 8.155 hardware pack and all of the DW-inspired features drummers have come to expect from PDP. Comes with all birch shells, STM PRO tom mounts, Laquer finish choices, matching bass drum hoops, bass drum pillow, 8.155 hardware pack.
For those drummers that want to get loud with the look of their kit, there's CX and CXR. Colors like new Arctic Blue Oyster, Royal Onyx, Black Onyx, White Onyx or Red Sparkle are virtually bullet proof on the road, and the rock-friendly CXR Series comes in fiery Red Sparkle or Arctic Blue Oyster. With bigger sizes for more punch and volume, CXR is designed for heavy hitters. An 8x10" Add-on is available for cxr and a 7x8" and 14x16" can be matched to any CX kit. An 8.155 hardware pack with two cymbal stands, snare stand, hi-hat stand and pedal come standard with both. Big sounds, eye-catching finishes – need we say more? Comes with all-maple shells, True-Pitch tuning, Rock sizes. STM PRO tom mounts, covered finish choices, 24" 10-lug bass drum, 10-lug snare drum, matching bass drum hoops, bass drum pillow, DW Heads by REMO, 8.155 hardware pack.
For those drummers that want to get loud with the look of their kit, there's CX and CXR. Colors like new Arctic Blue Oyster, Royal Onyx, Black Onyx, White Onyx or Red Sparkle are virtually bullet proof on the road, and the rock-friendly CXR Series comes in fiery Red Sparkle or Arctic Blue Oyster. With bigger sizes for more punch and volume, CXR is designed for heavy hitters. An 8x10" Add-on is available for cxr and a 7x8" and 14x16" can be matched to any CX kit. An 8.155 hardware pack with two cymbal stands, snare stand, hi-hat stand and pedal come standard with both. Big sounds, eye-catching finishes. Comes with all-maple shells, true-pitch tuning, F.A.S.T. tom sizes, STM pro tom mounts, Covered finish choices, 10-lug bass drum and snare, Matching bass drum hoops, bass drum pillow, DW heads by REMO, 8.155 hardware pack.
It's all about choices. Some drummers prefer the flash of the LX Exotic or CX Series covered finishes, while others appreciate the understated elegance of a Matte finish. Enter MX Series drums. It's an 8-ply all-maple shell that's hand rubbed in Cherry to Black Fade, Emerald Fade, or Natural to Tobacco Fade. Or, go with the super-sized MXR for heavy-rock applications. MXR is available in Ebony or Cherry to Black Fade. Either way, MX and MXR make a statement in the studio or on stage. Comes with all-maple shells, true pitch tuning, Rock size drums, STM pro tom mounts, covered finish choices, 24" 10 lug bass drum, 10 lug snare drum, matching bass drum hoops, bass drum pillow, DW Heads by REMO, 8.155 hardware pack.
It's all about choices. Some drummers prefer the flash of the LX Exotic or CX Series covered finishes, while others appreciate the understated elegance of a Matte finish. Enter MX Series drums. It's an 8-ply all-maple shell that's hand rubbed in Cherry to Black Fade, Emerald Fade, or Natural to Tobacco Fade. Or, go with the super-sized MXR for heavy-rock applications. MXR is available in Ebony or Cherry to Black Fade. Either way, MX and MXR make a statement in the studio or on stage. Comes with all-maple shells, true pitch tuning, F.A.S.T. tom sizes, STM Pro tom mounts, Matte finish choices, 10-lug bass drum and snare, matching bass drum hoops, bass drum pillow, DW HEADS by REMO, 8.155 hardware pack.
PDP LX Series drums have a reputation for superior quality and craftsmanship. Sit behind a kit and it becomes obvious. The first indication is the punchy, articulate bass drum sound that rivals much more expensive boutique kits. Then the toms, everything you'd expect from a Drum Workshop designed kit and more. Add to that a wide choice of stunning lacquer finishes and a myriad of professional features to make one serious kit designed for serious players. Comes with all maple shells, true pitch tuning, F.A.S.T. tom sizes, STM Pro Tom Mounts, Lacquer finish choices, 10-lug bass drum and snare ,Matching bass drum hoops, bass drum pillow, DW Heads by REMO, 9.155 hardware pack.
At Drum Workshop, we're famous for jaw-dropping exotic finishes. Take the Pacific LX Exotic Series, for example. Flawless lacquer paint jobs over the finest exotic veneers nature has to offer. Combine that with serious pro-features like all-maple shells, STM mounting system, True-Pitch tuning rods, REMO U.S.A. heads and so much more. It's a world-class drumset that sounds as good as it looks. Comes with all maple shells, true pitch tuning, F.A.S.T. tom sizes, STM pro tom mounts, Lacquer Exotic finish choices, 10-lug bass drum and snare, matching bass drum hoops, bass drum pillow, DW heads by REMO, 9.155 hardware pack.